A state-of-the-art showroom at the heart of the iconic Al Ghurair Centre the advanced showroom goes beyond conventional in-mall vehicle display, started June 25th until September 15th . presenting a concept that aligns seamlessly with Dubai’s reputation as a hub of innovation, often referred to as the “City of Firsts.”, and Al Ghurair Investment’s legacy as a pioneer and innovator. Through the unique showroom, Al Ghurair Investment offers visitors the chance to view the vehicles, book a test drive, and purchase their vehicle of choice from a selection of three models including the LX, VX, and TX.
Beyond amplifying consumer choice in the premium SUV segment, EXEED’s debut is testament to Al Ghurair Investment’s relentlessness in introducing new brands and technologies to the local market as well as their long-standing commitment to enhancing customer experience.

